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Libros de Claude C. Hopkins
My Life In Advertising And Scientific Advertising
- Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and..
22,07€20,97€
Mi Vida En Publicidad
- "Mi Vida en Publicidad" de Claude Hopkins es un libro clásico que despierta la curiosidad desde la primera página. Este libro nos adentra en el apasionante mundo de la publicidad y el marketing a través de la experiencia...
20,30€19,29€
Scientific Advertising
- Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham)
10,78€10,25€
Scientific Advertising: A Foundational Text In The Field Of Advertising
- "Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising..
13,10€12,45€
Claude C. Hopkins’ Scientific Advertising With My Life In Advertising
- "Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
27,57€26,19€
How To Be A Marketing Genius: Scientific Advertising Revisited And Revitalized For Today
- Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising..
14,50€13,77€
Scientific Advertising
- The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes of fakirs, mendicants and mountebanks who infest the great roads of India...
20,61€19,58€
Scientific Advertising
- Claude C. Hopkins (18661932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.
14,64€13,91€
Scientific Advertising
- Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
9,61€9,13€
Scientific Advertising - Masters Of Marketing Secrets
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have...
19,80€18,81€Scientific Advertising: Crushing Your Competition Like Ants On The Sidewalk
- Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version..
14,64€13,91€
Scientific Advertising
- The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain,...
19,12€18,16€Scientific Advertising Origins
- All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work....
28,59€27,16€
My Life In Advertising - Masters Of Marketing Secrets
- This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will...
23,66€22,48€
Scientific Advertising
- David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."In Scientific Advertising Claude C. Hopkins outlines testing...
18,05€17,15€
Scientific Advertising
- In this groundbreaking 1923 work, written after he retired as president and chairman of one of the worldâs biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a cent...
23,13€21,97€
Scientific Advertising
- The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have...
11,42€10,85€
Scientific Advertising
- American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today....
13,15€12,49€
My Life In Advertising
- 318 páginas
- Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail...
12,05€11,45€