Livres en espagnol

The Spin Selling Fieldbook

  • Rackham, (aut.)
  • Editorial McGraw-Hill
  • 1(30/10/1997)
  • 192 pages
  • ISBN: 0070522359 ISBN-13: 9780070522350
  • Délai de livraison entre 20-25 jours,  * paiement par carte de crédit..
  • 31,19€ 29,63€ 

Addressing the sales of services as well as capital goods, this book provides you with a hands-on implementation guide for applying SPIN in a range of businesses from localized companies to large multinationals. It includes real-life case studies of sales forces at leading-edge companies that help you explore additional techniques to boost sales.



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