"The fourth edition of this book is most welcome and will be used widely
by teachers and practitioners of Marketing at the top level." Andrew
Lock, Dean, University... Leer más
El autor de Marketing Management and Strategy, con isbn 978-0-273-69398-7, es Peter Doyle, esta publicación tiene cuatrocientas cuarenta y seis páginas.
Resumen
Back cover copy- Doyle
"The fourth edition of this book is most welcome and will be used widely
by teachers and practitioners of Marketing at the top level." Andrew
Lock, Dean, University... Leer más
El autor de Marketing Management and Strategy, con isbn 978-0-273-69398-7, es Peter Doyle, esta publicación tiene cuatrocientas cuarenta y seis páginas.
Otros libros de Peter Doyle son Innovation In Marketing, Amaze Your Friends, Great War Tommy Owners' Workshop Manual: The British Soldier 1914-18 (all Models) - An Insight Into The Uniform, Equipment, Weaponry And Lifestyle Of, Remembering Tommy, World War Ii In Numbers, Get Rich Quick, British Army Cap Badges Of The First World War y British Fossils. Ver su bibliografía.